Videos in search achieve over 40% more site visits than text based results.

 

Research shows that video creates action:

  • after viewing an online video 55% of respondents looked at the website; and
  • 30% went to the store; and
  • 24% made a purchase (Source: The Kelsey Group)

    • It's great for SEO because over 17% of the major search engine result pages contain video results.

Video communicates,engages and converts:

  • The top 5 ecommerce sites on the web have deployed in excess of 200,000 videos on their websites
  • 28% of viewers looked for more information on the product or service after viewing a video and 16% made a purchase. (Source: Marketing Sherpa)
  • Conversions from site visitors to sale improved 15%. (Source: Internet Retailer)

 

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